Kirk Originals has partnered with British Nissan e.dams Formula E driver Oliver Rowland ahead of the 2019/20 season. We’re collaborating with Oliver, one of the most exciting drivers in ABB Formula E series, to showcase our range of Made In England eyewear.

There are natural synergies between the two parties which has led to this partnership before the start of the 6th Formula E season. Oliver Rowland is a rising star on the racing circuit and we want to associate ourselves with a young, stylish and ambitious British driver. Formula E is one of the fastest growing sports internationally and an ambassador role with Oliver provides leverage and awareness amongst the legion of racing fans across the globe.

“Kirk Originals eyewear has always been designed for men of substance. We create bold styles for characters who are leading the way in their respective fields. British craftsmanship and high-quality materials have always been the bedrock of our brand. When the opportunity to partner with Oliver was presented to us, it was an easy decision. We see a star in the making who reflects the same principles as our brand DNA: authentic style and uncompromising quality,” said Mark Brown, Creative Director of Kirk Originals.

We recently visited Caffeine & Machine in Warwickshire – a paradise for any motorsport enthusiast – for a winter themed photoshoot. Showcasing our classic James sunglasses, Oliver was dressed in Private White V.C. and Barker Shoes.

The new Formula E season kicks off in Saudi Arabia this weekend and we’re wishing Oliver the best of luck for another successful year!

The agreement was brokered by Blackcastle Sport, a commercial rights and sports marketing agency focused on motorsport.